Proceedings Academy Marketing Conference Developments PDF 0c493e319

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Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) PDF




: Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319170546 | Date : 2015-05-13

Description :

PDF-51caf | This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others.   Founded in 1971, the Academy of Marketing Science … Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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Managing Brand Equity David Aaker PDF 6a5d20360

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Managing Brand Equity PDF




by David A. Aaker : Managing Brand Equity

ISBN : #0029001013 | Date : 1991-09-09

Description :

PDF-fde02 | In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value.The most important assets of any business are intangible: its company name, brands… Managing Brand Equity


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HOW PREDICT CONSUMER PSYCHOLOGY Johnny PDF 1ace21c0b

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HOW TO PREDICT CONSUMER PSYCHOLOGY PDF




by Johnny CH Lok : HOW TO PREDICT CONSUMER PSYCHOLOGY

ISBN : #1521080720 | Date : 2017-04-16

Description :

PDF-a0c9c | This book is a business psychological teaching book. This book aims to indicate some sample different kinds of client individual psychological emotion challenges to give opions to let these businesses how to solve these psychological challenges and how to attract clients’ concerning to their products or services. Also, I shall explain how to use psychological methods to predict clients’ emotion in… HOW TO PREDICT CONSUMER PSYCHOLOGY


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Play Bigger Dreamers Innovators Dominate PDF 002a86882

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Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets PDF




by Kevin Maney : Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

ISBN : #1504735277 | Date : 2016-06-14

Description :

PDF-f26c8 | In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of ”category kings”– companies that give us new ways of living, thinking, or doing business, often solving problems we didn’t know we had. In Play Bigger, the authors assemble their findings to introduce the new discipline of … Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets


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Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets by by Kevin Maney

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Consumer Behavior Marketing Strategy Mcgraw Hill PDF 6c2072608

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Consumer Behavior: and Marketing Strategy (Mcgraw-Hill/Irwin Series in Marketing) PDF




by Peter / Olson : Consumer Behavior: and Marketing Strategy (Mcgraw-Hill/Irwin Series in Marketing)

ISBN : # | Date : 2004

Description :

PDF-153c8 | … Consumer Behavior: and Marketing Strategy (Mcgraw-Hill/Irwin Series in Marketing)


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Consumer Behavior: and Marketing Strategy (Mcgraw-Hill/Irwin Series in Marketing) by by Peter / Olson

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Predictive Analytics Data Mining Misconceptions PDF 9dfe6d665

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Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods (Business in the Digital Economy) PDF




by S. Finlay : Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods (Business in the Digital Economy)

ISBN : #1137379278 | Date : 2014-07-01

Description :

PDF-38b80 | This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations…. Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods (Business in the Digital Economy)


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Its Business Development NOT Marketing PDF 647bcec78

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It’s Business Development NOT Marketing PDF




by Richard D. Wagner : It’s Business Development NOT Marketing

ISBN : #1451200773 | Date : 2010-05-12

Description :

PDF-239d7 | Often times professional service firms look at business development as “Advertising” or as a short term sales process. What this book does is walk the professional service firm through a proven process to create long-term success. There is a big difference between Sales and Marketing versus Business Development. The process described in this book will demonstrate these differences and show you a p… It’s Business Development NOT Marketing


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It’s Business Development NOT Marketing by by Richard D. Wagner

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Management Governance Networks Cooperatives Contributions PDF 42671a0e9

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Management and Governance of Networks: Franchising, Cooperatives, and Strategic Alliances (Contributions to Management Science) PDF




: Management and Governance of Networks: Franchising, Cooperatives, and Strategic Alliances (Contributions to Management Science)

ISBN : #331957275X | Date : 2017-05-18

Description :

PDF-21247 | This book highlights cutting-edge research in the economics and management of networks as an interdisciplinary field, offering new theoretical, empirical and practical perspectives on the management, governance, ownership and control of cooperatives, franchising networks and strategic alliances. Further, it presents a strategic group perspective on franchisers and discusses both social entrepreneu… Management and Governance of Networks: Franchising, Cooperatives, and Strategic Alliances (Contributions to Management Science)


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Summary Crowdsourcing Review Analysis Howes Ebook PDF C049a5e22

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Summary: Crowdsourcing: Review and Analysis of Howe’s Book PDF




by BusinessNews Publishing : Summary: Crowdsourcing: Review and Analysis of Howe’s Book

ISBN : # | Date : 2013-02-15

Description :

PDF-96e51 | The must-read summary of Jeff Howe’s book: “Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business”. This complete summary of the ideas from Jeff Howe’s book “Crowdsourcing” explains that “crowdsourcing” is the act of taking a task traditionally performed by a designated agent (such as an employee or a contractor) and outsourcing it by making an open call to an undefined … Summary: Crowdsourcing: Review and Analysis of Howe’s Book


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Strategic Marketing Planning Evaluation Lancaster PDF 72e025d71

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Strategic Marketing Planning and Evaluation PDF




by Geoff Lancaster : Strategic Marketing Planning and Evaluation

ISBN : #8124204470 | Date : 2007-07-30

Description :

PDF-4a529 | … Strategic Marketing Planning and Evaluation


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Strategic Marketing Planning and Evaluation by by Geoff Lancaster

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